Press area

Confindustria Ceramica, the Italian Association of Ceramics, chose FILA treatments to maintain its stunning booth at Coverings 2017.  The 3,000 square foot area featured a ‘Strada Dinamica (Italian for “dynamic street”) created by New York firm e+i studio using large format floor tiles from Lea Ceramiche and Florim’s Magnum Oversize tiles for the furnishings. Fila was chosen to maintain its “clean and perfectly crisp” aesthetic.  

Following stand build-up, DETERDEK PRO was used to remove all construction residues. The concentrated detergent has a safe and odor-free buffered acid formulation suitable for porcelain, glazed ceramics and acid-resistant stone.

Concentrated, ph-neutral CLEANER PRO was then used each evening to maintain the pavilion’s pristine appearance.

FILA also attracted big crowds to its own stand, for the launch of new protective treatment, MARBLE AID XT.  Designed for acid sensitive calcareous natural stone, polished marble, limestone and travertine, FILA MARBLE AID protects surfaces against the aggression of staining, blocking the damaging effects of acids and stains.  It has an odorless, water-based formulation, that will not yellow or discolor, and is ideal for countertops and vanities.  It also offers heat resistance and can be easily removed and reapplied.