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That's a Wrap: Highlights from CERSAIE and MARMOMAC 2023
In the vibrant heart of Bologna and the picturesque landscape of Verona, the worlds of ceramics and natural stone converged once again at CERSAIE and MARMOMAC 2023. These internationally renowned events bring together professionals and enthusiasts to explore the latest innovations in the industry. Among the distinguished attendees, FILA stood as a prominent figure, representing not only a leading brand but also a legacy of eighty remarkable years.
Attending these shows was not just a professional commitment for FILA; it was a genuine pleasure and provided a chance for our team to reconnect with many familiar faces. We also forged new acquaintances and immersed ourselves in the dynamic world of surface care. Now, as we reflect on these enriching moments, let's explore some highlights that made this year's shows exceptional.
FILA’s 80th anniversary
The highlight of CERSAIE and MARMOMAC 2023, without a doubt, was the celebration of FILA's remarkable 80th anniversary. This momentous occasion was marked by a special gesture that left a lasting impression on visitors from all corners of the globe.
During both exhibitions, FILA showcased a limited edition of its original 1943 shoe polish, once used by the Italian army. This historic memento received widespread admiration, intriguing visitors from all backgrounds, including those less familiar with FILA's history. The elegantly designed tin not only appealed visually but also served as a tangible storytelling tool, bridging language barriers and allowing visitors to connect with FILA's heritage.
Featured products
In addition to celebrating FILA's 80th anniversary, let's now explore the exciting products unveiled at CERSAIE and MARMOMAC 2023. At these events, FILA took centre stage to introduce two standout products: WET STONE ECO and SALVATERRAZZA ECO.
Through live demonstrations and interactive displays, visitors had the opportunity to witness firsthand the remarkable effects of both products, from enhancing stone colour and creating a wet effect to effectively combating water infiltration. Moreover, throughout these exhibitions, FILA's experts were readily available to provide in-depth insights and answer questions, thereby fostering a deeper understanding of the numerous benefits these products offer.
FILA’s new technologies
Along with two remarkable products, FILA also introduced two new cutting-edge technologies that promise to revolutionise the world of surface protection. One such innovation is the Anti-Acid treatment for natural stone, designed to shield stone surfaces from the corrosive effects of acidic substances, preserving their pristine condition over time.
Another groundbreaking introduction is the Sound Stone technology, a TECH-specific treatment that reinvents the protection process by utilising a vacuum chamber. Once treated, the stone can be transported to the construction site and installed as usual. Sound Stone technology represents a groundbreaking leap in material protection, ensuring longevity and durability even in challenging environments.
Looking forward to CERSAIE and MARMOMAC 2024
In conclusion, CERSAIE and MARMOMAC 2023 were more than just industry events; they were gatherings of knowledge, partnerships, collaborations, and celebrations. For FILA, these editions held special significance, providing an opportunity to commemorate eight decades of dedication alongside customers who have, over time, evolved into cherished friends.
As we look ahead to CERSAIE and MARMOMAC 2024, we remain committed to our mission of innovation, quality, and creating enduring connections in the world of surface care.